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Prior to the first study in 2010, little thorough research had been conducted or shared on singles, a population that reflects one-third of the U. population (107 million singles, according to the most recent U. To view the multimedia assets associated with this release, please click; Now in its third generation, the extensive study reveals distinct trends as it continues to disprove long-held misconceptions associated with singles' lifestyle choices and ideologies and documents the rising impact of technology in society.