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Starting a dating business can help customers realize their romantic dreams, offering you a rewarding career and sustainable profits. Researching the business plan for your dating business allows you to begin determining its parameters. If a website features prominently in your plan for attracting and matching clients, an attractive and smoothly functioning website is a must. Decide whether your dating business will accept all applicants, or if you prefer to screen candidates for parameters, including income, age, profession, geographic location or marital status. If your dating business requires a storefront, choose an attractive location in your city’s business district.